The Attractiveness / Fit Matrix

attractiveness/fit matrix attractivness fit decision matrix

Using an Attractiveness/Fit Matrix is a Proven Advantage for Decision Making.

Companies use an attractiveness/fit matrix to prioritize and select new product and service innovations with the highest probability of overall success. The Attractiveness/Fit Matrix provides consistent results and transparency to the go/no-go project decision making process when decisions need to be made with information that is ambiguous or qualitative and is relative to a company's resources, capabilities and core competencies.

Working With An Attractiveness/Fit Matrix

In an attractiveness/fit matrix, each innovation concept is measured and evaluated against multiple criteria for it's alignment with company-specific business strategy, objectives and capabilities. Attractiveness is determined by criteria any company would consider desirable – large market size, high growth, profitability, and favorable industry dynamics. Fit is determined by company-specific criteria, such as demand by target customers, acceptable risk/return ratio, leveragability of the company's strengths and resources, or potential for future growth. Effective attractiveness/fit matrix integrate company-specific qualitative and quantitative measures as well as weighting factors in order to consistent results and transparency of the decision making process. High-attractiveness/high-fit opportunities are then prioritized for additional investment towards commercialization.

Developing Your Company's Attractiveness/Fit Matrix

Developing an effective attractiveness fit matrix is important component of successful innovation decision making. An effective attractiveness/fit matrix reflects an objective evaluation of business strategy, core competencies, stakeholder influence, industry benchmarks, metrics and other factors. The attractiveness/fit matrix Newlogic developed for many global innovation leaders has been key to many of their successful new product introductions.
How can we help?
Contact us to learn about our approach to early stage innovation decision making, and how it can help you grow your brand.
Other Innovation Subjects:
Use of Attractiveness/Fit Matix in Early Stage Decision Making
First to File and Patent Reform
Food Packaging Innovations
Beverage Packaging Innovations
Voice of the Customer Research
Newlogic, Inc.
Newton, Massachusetts
(+1) 617-433-8449
copyright (c) 2014