Beverage packaging innovation plays a critical role in new product introductions and brand management. Innovation in packaging and packaging design innovation, supports beverage innovation and brand positioning.

Newlogic's beverage packaging innovation consulting identifies and capitalizes on beverage innovation opportunities by using best practices including intellectual property, new technologies, voice of the consumer insights and design thinking.

Smart Packaging Innovation

Food packaging innovations and structural packaging innovations are important components of brand management and category leadership. Smart packaging innovations provide marketing and R&D with effective tools to address new market opportunities, packaging strategy and business strategy.

Award-Winning Design and Engineering

Newlogic's beverage packaging technology has been recognized for packaging innovation leadership. Newlogic's structured conceptualization and beverage packaging innovation processes deliver new packaging concepts and packaging technologies to support brand positioning and business strategies. Newlogic's approach increases innovation success rate by dramatically increasing the number of concepts evaluated. We are focused on growing brands with new beverage packaging and experiences that deliver customer excitement. Our approach integrates design thinking, and voice of the customer to uncover hidden customer needs.

New Business Opportunities

Newlogic uses our expertise in innovation, marketing and the corporate venturing to create new business opportunities and new brands. Our unique combination of brand marketing and business strategy has helped roadmap unseen growth for some of the world's most established companies.

How can we help?
Contact us to learn about our approach to beverage packaging technology innovation, and how it can help you grow your brand.

Food Packaging Innovation Links

DuPont Packaging Innovation Award 2012
Newlogic's innovation knowledgebase and links
NothingButGoodIdeas Food Packaging Innovation Gallery
Packaging of the World Blog
Packaging World Magazine