Newlogic’s consumer insights consulting research methodology, PICM, gives R&D leaders’ the insights necessary for development of successful new products from the earliest stages of conceptualization.  PICM provides analysis into the product features, elements, performance, and positioning that result in consumer excitement and achieving business aspirations.

R&D leaders need consumer insights that enable new innovations.  Newlogic PICM or Precise Insights Consumer Methodology is structured specifically for the challenges R&D organizations faces when defining new products, formulations and packaging.  Structured as a design of experiments, PICM differs from traditional focus group based research in order to gain the insights R&D managers need.

• Accurate insights and actionable recommendations on early stages of product development.
• Ranking and assessment of consumer response to individual features and elements.
• High quality assessment of initial overall liking at point of purchase.
• Address pricing flexibility and consumer willingness to pay more.
• Statistically significant quantitative results.
• Deep-dive qualitative consumer inputs.
• Presentation results that engage internal audiences.
• Understanding the behaviors and motivations of key market segments.

PICM Track Record:

Newlogic’s consumer insights consulting, provides the actionable insights R&D leaders need.

• Identified the optimum combination of features and elements to achieve consumer preference over competitive offerings within cost constraints.
• Improved the market opportunity of early-stage concepts by identifying the specific areas that consumers desired performance improvements.
• Provided a more accurate understanding of consumer decision drivers leading to a product repositioning.  The new positioning resulted in significant market share growth and profitability.

PICM Applications:

PICM’s consumer insights’ consulting is designed to meet the specific needs of R&D leaders as they conduct research to develop products.

• Provide reliable information that will help R&D leaders develop new innovations for existing and future products.
• Determine the relative level of excitement on a feature, and use those insights to make actionable recommendations.
• Develop insights that enable growth.
• Provide competitive positioning insights.
• Enable alignment between brand values and aspirations with concept design, features, elements and performance.

Want to learn more how PICM will empower your R&D organization, contact us.