How and why leading innovators achevie category leadership:

Category leaders are able to capture significant competitive, financial, and opportunity advantages. Todays' category leaders use innovation strategies and management tools to help achieve and maintain their dominant positions. Newlogic's cross-industry research is especially of interest to beauty care and packaging technology managers.
At the HBA Conference, we presented how R&D thought leaders in the cosmetic and personal care arena use these powerful strategies and tools to achieve their goals. An understanding of best practices is described as well as innovation strategies and management tools. We will show how these strategies and tools can be applied to achieve strategic goals and describe a category leadership self-diagnosis and gap identification.
Read the full report here.

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