05/16/10 -
06/09/10 -
Presented finding from our
POPS
program to senior managers at a global brand. Our POPS
tool delivered a broad range of outputs based on the company's KPIs and
internal metrics. Key findings supported innovation managers
in
their need to fill their innovation funnel with fewer/better projects,
and improve FTE utilization by the elimination of a major program that
is not aligned with business strategy.
05/16/10 -
We welcome William Geller,
MBA, to the Newlogic team. William brings valuable experience
in product line optimization (from P&G), strategy
consulting
(with E&Y), and marketing insights from his experience in
medical
and consumer products. We're excited to have William leading
our growing pharmaceutical packaging practice.
04/27/10
- We
conducted a two-day strategic
review of a client's optimized R&D portfolio as part a Newlogic
POPS program. Although
this company is currently a leader in
its category, one of the top consumer brands. Our POPS software
enables senior management to rapidly
evaluate new product opportunies against multi-dimensional criteria and
aligned with their strategic goals and KPIs.
02/03/10
-
Congratulations to David Harris, winner, Best in Category,
for his design of FilterStream's
air purifier.
11/05/09 - We've added flavor
profiling to our
product research capabilities. Newlogic is the only
innovation
firm that can generate detailed, quantitative, consumer experience
outputs for new
beverages and foods.
10/08/09 - Marc Drucker is the
speaker at at Boston
University's Consulting Association.
His talk focused on Newlogic's R&D
management practice and portfolio
optimization / project selection.
10/07/09
-
Newlogic presents at Northeastern University: Innovation in
Customer Relationships: Opportunities for Mobile Applications
09/15/09
- Newlogic
delivers prototype
systems of a breakthrough NICU incubator system. This
concept,
created by a team from MIT, has the opportunity to increase infant
survival worldwide.
09/08/09
- Newlogic's
President, Marc
Drucker, joins the advisory board of Mobilaurus,
a Boston-based developer
of innovative marketing and sales applications for the iPhone.
08/31/09 - For a Forbes Global
200 company, Newlogic completes assessment of intellectual property
opportunities and technology strategy of an innovative
dispensing
system.
07/31/09 - Newlogic works with A2D
to develop active noise cancellation technologies.
06/25/09
- Newlogic
is at the NIH's
Conference on the Future of Telehealth. Working with our
spin-out
client; Newcare, to talk about a problem identified by the NIH's Dena
Puskin: making advanced technology accessible and easy to use.
03/23/09
- Newlogic
expands
service offerings with Strategic
Marketing. We are
excited to announce a suite of
enhanced premium Strategic Marketing and Market Analytics services that
integrate with our other offerings to enable a complete market
execution package. We welcome Raleigh
Ormerod to Newlogic as a
Principal for Marketing to leverage his
expertise, insight, and strong record of sales and profit
results.
03/10/09 - Newlogic's
President, Marc Drucker is guest speaker at Olin University's
Entrepreneur Fireside Chat
03/06/09 - Marc
Drucker is invited participant at HIL's Healthcare Leadership
Brunch
02/13/09 - Newlogic
completes a strategic engagement with a
leading CPG company to define and align their packaging technology
platforms, improving their category positioning for the
current economic climate.
01/10/09 - Newlogic
completes the design and prototyping of a
new sport training system. The technology platform includes a
pay-per-user technology key unique to this industry. A
fail-safe,
one button,
UI delivers the easiest-to-use experience and a win at
point of sale.
11/20/08 - Newlogic
selected by a sporting-goods company to help define and design
the
next generation of personal video recorders.
10/13/08 - Newlogic
conducts Big-Hits workshop with leading international CPG company.
Results from this one-day event enabled the client's
marketing
team to respond immediately to a retailer's innovation initiative.
04/30/08 - Newlogic
awarded development contract of a novel sample processor by a spin-out
of MIT's Bioinstrumentation Systems Laboratory
04/25/08 - Babson
College's Thought Leadership Conference: Customer Experience Management
in Retailing.
04/24/08 -
Marc Drucker
presents 'Innovation on Demand' at Bern
University of
Applied Sciences'
Executive MBA program.
03/20/08 -
Newlogic's
medical device spin-out, NewCare,
is nominated for SBANE's
2008 New
England
Innovation Award.
11/23/07 - DaveK's
Solo Umbrella is featured on Core77's
design blog and highlighted on Cool
Hunting.
11/07/07 - Newlogic's
medical device spin-out; NewCare,
is selected as a funding finalist by Boston Harbor Angels.
10/14/07 - Newlogic
at Pack
Expo in
Las Vegas.
06/21/07 - Newlogic
is part of the Swiss SHARE's Venture Leaders event at the Cambridge
Innovation
Center.
04/20/07 - Marc
Drucker is invited to participate in the Boston University School of
Management Technology Entrepreneurship Night, a forum on Biomedical,
Green, IT, and Wireless startups.
03/14/07 - Newlogic
files patent for their Intelli-Pen hand sanitizer dispenser
designed to improve infection control compliance.
03/11/07 - Newlogic
participates at the International Housewares Show.
01/30/07 - Patents
for the Newlogic / NewCare Intelli-Pod,
Intelli-Chair and related products are filed in the United States and
internationally (PCT application).
11/05/06 - Newlogic
participates at the Healthcare
Design Conference, a symposium
on furniture, architectural, and
environmental design for the healthcare industry.
10/23/06 - Presentation
on Improving the Design of Medical Products for Older People at the
2006 Aging by Design Conference at Bentley College.
08/18/06 -
Marc Drucker
and Dr. Michael Cantor are selected to present at the 2006
Aging by
Design Conference at Bentley
College. Their presentation;
'Improving the Design of New Medical
Products for Older People Using a Team Approach' focuses on the
integration of healthcare specialists into the product development
process. The presentation will introduce principles they've developed
to design usable, acceptable, home healthcare products. They will
discuss how their team approach to designing products is critical in
today's healthcare market, when the return on investment for home
healthcare products is unclear, and when there are no obvious models or
benchmarks.
06/07/06 - Marc
Drucker chairs the MDG
Forum
on
Human Factors: The Challenge of Designing Medical Products for Patient
Safety. Other participants include Michael Wiklund of Wiklund
R&D,
Michael Mendelson of the FDA, and Beth Loring of Bentely College Design
and Usability Lab.
04/20/06 - Newlogic
designed DaveK
umbrellas are
selected by both Bloomingdales and Takashimaya for sale in their
flagship stores in New York City.
11/09/05
-
Qualcomm
announces the reference design Marc Drucker developed while President
of Gad Shaanan Design. This innovative handset appears as a fully
featured mobile telephone, yet morphs into an interactive device that
helps consumers track and communicate medical, health and wellness
information.
11/08/05
- newlogic
participates at
the Swiss
Consulate’s SHARE Boston
in their first innovation forum;
Digital Life. Other participants included MIT, Imaginatick, Mass
Technology Leadership Council, Nokia, and Motorola.
10/05/05
- Brookstone
features high-design massaging chair designed while Marc Drucker was
President of Gad Shaanan Design.
08/15/05
- Butler
Home Products
completes roll-out of new Mr. Clean and Butler products designed by
Marc Drucker in K-Mart retailers as well as Star Market and Shaws
groceries stores.
02/05/05
- ACMI
introduces new
digital endoscope designed by Marc Drucker in conjunction with AlvaMed.
