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Lisa Quackenbush

CuePR

lisaq@cuepr.com

 

Company background (PDF)

Marc Drucker; founder (JPG)


March 2009

August 2008

 

Innovation Survival Tools: March '09: Five Things About a Down Economy

02/03/10 - Congratulations to David Harris, winner, Best in Category, for his design of FilterStream's air purifier.
11/05/09 - We've added flavor profiling to our product research capabilities.  Newlogic is the only innovation firm that can generate detailed, quantitative, consumer experience outputs for new beverages and foods.
10/08/09 - Marc Drucker is the speaker at at Boston University's Consulting Association. His talk focused on Newlogic's R&D management practice and portfolio optimization / project selection.
10/07/09 - Newlogic presents at Northeastern University: Innovation in Customer Relationships: Opportunities for Mobile Applications
09/15/09 - Newlogic delivers prototype systems of a breakthrough NICU incubator system.  This concept, created by a team from MIT, has the opportunity to increase infant survival worldwide.
09/08/09 - Newlogic's President, Marc Drucker, joins the advisory board of Mobilaurus, a Boston-based developer of innovative marketing and sales applications for the iPhone.
08/31/09 -
For a Forbes Global 200 company, Newlogic completes assessment of intellectual property opportunities and technology strategy of an innovative dispensing system.
07/31/09 - Newlogic works with A2D to develop active noise cancellation technologies.
06/25/09 - Newlogic is at the NIH's Conference on the Future of Telehealth.  Working with our spin-out client; Newcare, to talk about a problem identified by the NIH's Dena Puskin: making advanced technology accessible and easy to use.

03/23/09 - Newlogic  expands service offerings with Strategic Marketing. We are excited to announce a suite of enhanced premium Strategic Marketing and Market Analytics services that integrate with our other offerings to enable a complete market execution package.  We welcome Raleigh Ormerod to Newlogic as a Principal for Marketing to leverage his expertise, insight, and strong record of sales and profit results. 

03/10/09 - Newlogic's President, Marc Drucker is guest speaker at Olin University's Entrepreneur Fireside Chat

03/06/09 - Marc Drucker is invited participant at HIL's Healthcare Leadership Brunch

02/13/09 - Newlogic completes a strategic engagement with a leading CPG company to define and align their packaging technology platforms, improving their category positioning for the current economic climate.

01/10/09 - Newlogic completes the design and prototyping of a new sport training system.  The technology platform includes a pay-per-user technology key unique to this industry.  A fail-safe, one button, UI delivers the easiest-to-use experience and a win at point of sale. 

11/20/08 - Newlogic selected by a sporting-goods company to help define and design the next generation of personal video recorders.

10/13/08 - Newlogic conducts Big-Hits workshop with leading international CPG company.  Results from this one-day event enabled the client's marketing team to respond immediately to a retailer's innovation initiative.

04/30/08 - Newlogic awarded development contract of a novel sample processor by a spin-out of MIT's Bioinstrumentation Systems Laboratory

04/25/08 - Babson College's Thought Leadership Conference: Customer Experience Management in Retailing.

04/24/08 - Marc Drucker presents 'Innovation on Demand' at Bern University of Applied Sciences' Executive MBA program.

03/20/08 - Newlogic's medical device spin-out, NewCare, is nominated for SBANE's 2008 New England Innovation Award.

11/23/07 - DaveK's Solo Umbrella is featured on Core77's design blog and highlighted on Cool Hunting.

11/07/07 - Newlogic's medical device spin-out; NewCare, is selected as a funding finalist by Boston Harbor Angels.

10/14/07 - Newlogic at Pack Expo in Las Vegas.

06/21/07 - Newlogic is part of the Swiss SHARE's Venture Leaders event at the Cambridge Innovation Center.

04/20/07 - Marc Drucker is invited to participate in the Boston University School of Management Technology Entrepreneurship Night, a forum on Biomedical, Green, IT, and Wireless startups.

03/14/07 - Newlogic files patent for their Intelli-Pen hand sanitizer dispenser designed to improve infection control compliance.

03/11/07 - Newlogic participates at the International Housewares Show.

01/30/07 - Patents for the Newlogic / NewCare Intelli-Pod, Intelli-Chair and related products are filed in the United States and internationally (PCT application).

11/05/06 - Newlogic participates at the Healthcare Design Conference, a symposium on furniture, architectural, and environmental design for the healthcare industry.

10/23/06 - Presentation on Improving the Design of Medical Products for Older People at the 2006 Aging by Design Conference at Bentley College.

08/18/06 - Marc Drucker and Dr. Michael Cantor are selected to present at the 2006 Aging by Design Conference at Bentley College. Their presentation; 'Improving the Design of New Medical Products for Older People Using a Team Approach' focuses on the integration of healthcare specialists into the product development process. The presentation will introduce principles they've developed to design usable, acceptable, home healthcare products. They will discuss how their team approach to designing products is critical in today's healthcare market, when the return on investment for home healthcare products is unclear, and when there are no obvious models or benchmarks.  

06/07/06 - Marc Drucker chairs the MDG Forum on Human Factors: The Challenge of Designing Medical Products for Patient Safety. Other participants include Michael Wiklund of Wiklund R&D, Michael Mendelson of the FDA, and Beth Loring of Bentely College Design and Usability Lab.

04/20/06 - Newlogic designed DaveK umbrellas are selected by both Bloomingdales and Takashimaya for sale in their flagship stores in New York City.

11/09/05 - Qualcomm announces the reference design Marc Drucker developed while President of Gad Shaanan Design. This innovative handset appears as a fully featured mobile telephone, yet morphs into an interactive device that helps consumers track and communicate medical, health and wellness information.

11/08/05 - newlogic participates at the Swiss Consulate’s SHARE Boston in their first innovation forum; Digital Life. Other participants included MIT, Imaginatick, Mass Technology Leadership Council, Nokia, and Motorola.

10/05/05 - Brookstone features high-design massaging chair designed while Marc Drucker was President of Gad Shaanan Design.

08/15/05 - Butler Home Products completes roll-out of new Mr. Clean and Butler products designed by Marc Drucker in K-Mart retailers as well as Star Market and Shaws groceries stores.

02/05/05 - ACMI introduces new digital endoscope designed by Marc Drucker in conjunction with AlvaMed.