Unilever’s New Flip-Top Innovation

Unilever’s Hellman’s Ketchup brand has introduced a new clean lock cap in some of their international markets. This innovation is a noticeable improvement from their previous cap designs.  Intended to help prevent liquid mishaps and provide a better, more convenient, consumer experience.The new flip-top cap also has a bigger base to help stability.  While the bottle itself has a smooth, though generic, shape with a larger, more prominent Hellmann’s label branding.