Pepsi is changing its look in the U.S.—the brand is set to introduce an updated, “easier-to-grip” bottle shape along with the wraparound shorter label featuring a bigger logo. Starting April, the new look will be rolling out for the Pepsi 20-ounce plastic bottle and later for all plastic and glass packaging of the entire range, including Pepsi, Diet Pepsi, Pepsi Max and Pepsi Next. It is the first major redesign in 17 years. Continue reading
The membrane that houses the various WikiCells flavors is made from vegetal elements, with a taste deliberately paired to match its contents. What started as an experiment to reduce the waste from packaging on food delivered to impoverished areas in Africa has expanded to focus on the significant impact of food packaging on pollution caused by mass consumption. With such far-reaching ideas in mind, the company launches today with the announcement of the newly introduced WikiCocktail and Wiki IceCream.
Planning our calendar for next year, Newlogic’s R&D strategy team found some packaging conferences and R&D or both, and provide the list below. We hope you find this list useful for planning your itinerary or 2012 speaker submissions. Feel free to let us know of any missed conferences, and we can add!
- Jan Annual NW Food Manufacturing & Packaging Expo and Conference 1/15/12 – 1/18/12 Portland, Oregon
- The Consumer Goods Forum IT Committee Meeting 1/18/12-1/19/12 Paris, France
- The Consumer Goods Forum Summit Committee Meeting 1/20/12-1/21/12 Paris, France
- Feb The 2012 Packaging Conference 02/06/12 -02/08/12 Las Vegas, Nevada
- Aerosol & Dispensing Forum 2011 02/8/12-02/9/12 Paris, France
- PACE Forum 2012 02/08/12-02/12/12 London
- WestPack 02/14/12-02/16/12
- 2012 Structural Packaging Summit 02/28/12-03/1/12 St. Augustine, Florida
- IPACK-IMA 2012 2/28/12-3/3/12 Milan, Italy
- 10th World Food Technology & Innovation Forum 2012 02/29/12 Dublin, Ireland
- March Health Pack 2012 03/06/12-03/08/12 Albuquerque, NM
- Sustainability in Packaging 2012 3/12/12-3/14/12 Orlando, FL
- TexasPack 3/12/12-3/15/12 Fort Worth Convention Center Fort Worth, TX
- Food + Technology Pakistan 2012 3/17/12-3/19/12 Lahore Expo Centre
- April ISTA International Transport Packaging Forum 4/02/12-4/05/12 Orlando, FL
- International Sleeve Label Conference and Exhibition 2012 04/18/12-04/19/12 Cincinnati, OH
- CPP EXPO-The Cleveland Show 04/18/12-04/19/12 Cleveland, OH
- Food Automation & Manufacturing Conference 4/22/12 – 4/25/12 Fort Myers, Florida
- FMI 2012 4/30/12-5/3/12 Dallas, Texas
- May SouthPack 05/02/12-05/03/12 Charlotte, NC
- Food Packaging Technologies Summit 5/7/12-5/9/12 Chicago, IL
- 2012 TAPPI PLACE Conference 5/7/12-5/9/12 Seattle, Washington
- Interpack 5/8/12-5/14/12 Dusseldorf, Germany
- Luxe Pack New York 5/16/12-5/17/12 New York City
- 6th Annual World Food Technology & Innovation Forum 2012 5/17/12-5/18/12 Chicago, Illinois
- June Shaping Innovation Leaders at Kellogg 6/1/12-6/8/12 Evanston IL
- Global Pouch Forum 6/11/12-6/13/12 Fort Lauderdale, FL
- The Consumer Goods Global Summit 6/12/12-6/14/12 Tokyo
- The Consumer Goods Forum Summit Committee Meeting 6/19/12-6/23/12 Istanbul
- HBA Global Expo and Conference 6/19/12-6/21/12 New York City
- 2012 IFT Annual Meeting & Food Expo 6/25/12-6/28/12 Las Vegas, Nevada
- Consumer360 produced by Nielsen 6/25/12-6/27/12 Las Vegas, Nevada
- July Cosmoprof 7/22/12-7/24/12 Mandalay Bay, Las Vegas
- 73rd American Convention of Meat Processors & Suppliers Exhibition 7/26/12-7/28/12 St. Paul, Minnesota
- Oct SuperCorrExpo 10/1/12-10/4/2012 Atlanta, Georgia
- FSTEC 10/7/12-10/10/12 Location TBA
Compiled by Daneke Beaumont
Differentiating a product based on packaging boils down to selecting a material, a form, and art work. The following examples caught our attention, not just for being successful, but for exhibiting a high degree of innovation in at least one of those basic areas.
Among other things, Ecovative produces a wine bottle shipper made of their EcoCradle packaging.
Imagine dried paper pulp, shaped into packaging, for a wine bottle or office furniture. Now imagine making something similar by 1) molding the form of the package out of cotton burrs, buckwheat husks, or oat hulls using a biodegradable mold, 2) allowing fungus to envelop the form, thus binding the particles together, and reinforcing the structure, 3) heating to stop fungal growth and kill any spores, then 4) after use, disposing of it, knowing it will completely decay within one week.
The first things you notice about Pacific Perfumes latest fragrances are the hexagonal tower shaped outer container and a fibrous twine, which is tied in a ribbon. It’s just brown cardboard, but it looks almost gift wrapped. The product contains no synthetics, and utilize botanical extracts from wood, resin, and flowers. The fragrances are packaged in wooden pots made from certified, sustainable New Zealand beechwood forests. Packaging is all recyclable and renewable.
Debbie & Andrew’s
Prior to the current version, the art work on Debbie & Andrew’s sausage packages was based on geometrical shapes and fonts. Sales took off after a redesign added the photo of the Wellington boots which they wear on their farm.
Compiled by Newlogic Trends Team member: Chuck O’Neal