Strategic Innovation Services to R&D, Product and Packaging Design
Pepsi is changing its look in the U.S.—the brand is set to introduce an updated, “easier-to-grip” bottle shape along with the wraparound shorter label featuring a bigger logo. Starting April, the new look will be rolling out for the Pepsi 20-ounce plastic bottle and later for all plastic and glass packaging of the entire range, [...]
An an innovative approach to consuming with minimal waste, Harvard Professor David Edwards and his team have developed WikiCells, self-contained, edible packaging for liquids, mousses and emulsions. The membrane that houses the various WikiCells flavors is made from vegetal elements, with a taste deliberately paired to match its contents. What started as an experiment to reduce the waste [...]
Planning our calendar for next year, Newlogic’s R&D strategy team found some packaging conferences and R&D or both, and provide the list below. We hope you find this list useful for planning your itinerary or 2012 speaker submissions. Feel free to let us know of any missed conferences, and we can add! Jan Annual NW [...]
Differentiating a product based on packaging boils down to selecting a material, a form, and art work. The following examples caught our attention, not just for being successful, but for exhibiting a high degree of innovation in at least one of those basic areas. Ecovative Among other things, Ecovative produces a wine bottle shipper made [...]
