Marc Drucker, President of Newlogic will be discussing patent reform at the “Structural Packaging Summit,” in March of 2012. Also presenting at SPS will be Jonathan Asher, Senior Vice President of Perception Research Services. Mr. Asher will be presenting on packaging structures ability to not only contain, transport, and dispense product, but also their package structures ability to act as a brand communicator in Structural Packaging: Containing Products and Building Brands. We asked Mr. Asher some questions about his background and presentation:
John: What are some of the highlights of your presentation?
Jonathan: I’m going to discuss the how structural packaging can be a really powerful tool for a marketer. Continue reading