Strategic Innovation Services to R&D, Product and Packaging Design
This article in HuffPostBiz on the Buffett/3G take over of Heinz is sending the message that the food and beverage industry is going to be increasingly focused on cost cutting. For many, this would imply a further de-emphasis on innovation. However, this goes to a common mis-conception about the value of innovation.
Newlogic’s approach to identifying new market opportunities, through both technology-driven innovations or consumer-driven innovations, is highly entrepreneurial. Our approach, I’m sure influenced by my graduate school, Babson College, utilizes much of experienced gained starting new businesses. Whether a team is part of a startup company, or identifying the opportunity for an innovation within an established [...]
In today’s #innochat we discussed storytelling and new product development, the host; Gwen Ishmael asked chat participants how they used storytelling in their innovation culture. The question reminded me of Alan Cooper’s ideas about Personas and use cases. Cooper recommends companies create avatar descriptions of their customers, and user stories, or examples of customer needs [...]
Differentiating a product based on packaging boils down to selecting a material, a form, and art work. The following examples caught our attention, not just for being successful, but for exhibiting a high degree of innovation in at least one of those basic areas. Ecovative Among other things, Ecovative produces a wine bottle shipper made [...]
If you look back on history, you get the sense that scientific discoveries used to be easy. Galileo rolled objects down slopes. Robert Hooke played with a spring to learn about elasticity; Isaac Newton poked around his own eye with a darning needle to understand color perception. It took creativity and knowledge to ask the [...]
Lore of pop psychology is that creativity occurs on the right side of the brain. But we now know that if you tried to be creative using only the right side of your brain, it’s be like living with ideas perpetually at the tip of your tongue, just beyond reach. When you try to solve [...]
There is a popular conception that “left brain” and “right brain” represent personality traits and that some people are dominant in one or the other hemisphere. It is widely believed that the left brain was the rational mind, while the right brain was the creative mind. However, there is no scientific evidence for this notion and [...]
In this lecture from Baroness Susan Greenfield, a British scientist, writer, broadcaster, member of the House of Lords and Professor of SynapticPharmacology at Lincoln College Oxford, the neurological and psychiatric scenarios where individuals are more creative than the norm, are explored. Could there be common features in these diverse cases that could give a clue to the creative and [...]
As the creative/innovation economy develops we’re learning to differentiate, value, and rank creative people. The Eskimos have a hundred names for snow because of their attention to it. However, until recently the business world had very few names for creative people. This is beginning to change as the participants in the innovation economy are identified [...]
Donald A. Norman, author of The Design of Everyday Things, has just published the tentative table of contents and two chapters of his new book “The Design of Future Things”. The book’s expected publication date is October 2007. The publisher is Basic Books (New York). Tentative table of contents: – Cautious cars and cantankerous kitchens: [...]
