The “Structural Packaging Summit,” is nearly here (February 28th – March 1st) and Newlogic’s own, Marc Drucker, will be presenting on patent reform and the effect it will have on packaging R&D.
Marc Drucker will present, “Are You Prepared for the Effect that Patent Reform Laws Will Have on Packaging R&D?” Key takeaways include, first to file, post-grant review, and fee collection; a review of these new rules and what the packaging R&D leader needs to do to prepare. What patent reform means for the framework and process of packaging project design and development. A review of industry leaders and suppliers, providing insights on how the packaging R&D professional can prepare for patent reform. Tools to help manage patent reform for R&D.
Here is a comprehensive list of some of the people and aspects of SPS that will be on display…
5 Reasons to Attend
- 1. Learn new ideas and tools in package creation that can spur the
launch of a successful package. - 2. Gain insight into global consumer packaging trends and their
impact on the future of package design. - 3. Find out how leading CPG companies developed their most
profitable packages and how they are reaching today’s
changing consumer. - 4. Learn the best practices for successful package development from
some of the industry’s leading structural designers. - 5. Understand how new technologies, techniques and tools can be used
for speed to market and the formation of a package best suited to
consumer needs.
Keynote Presentation: Lisa Bodell
Lisa will be discussing the future of packaging, and how to gain a competitive advantage through the use of innovation.
Other Presentations
Jason Foster, Case Studies in Success: The Value of Collaboration…Jason will present with some other professionals from different companies to show the importance of collaboration and how they created a new era of refillable bottles.
Dan Abramowicz, Using Technology to Effectively Visualize Innovations…Dan noticed it was a problem finding a visually effective means to communicate new concepts and innovations to customers without actual products in the packaging world. His presentation discusses the latest capabilities for digital rendering and prototyping.
Rebeca Oesterle, Case Studies in Success: The Easy Open Battery Package… Energizer, with the help of Tegrant and other collaborators, has developed an EZ Turn & Lock battery blister package for hearing aids that offers an innovative spin design that opens easily with a twist of the package while maintaining protection against pilferage and offering sustainability elements. Learn how this type of new blister package could help change the market for consumer electronics and high-value products and how Energizer developed this new packaging solution.
Russ Napolitano, Winning the Brand Wars and the Role of Packaging… Since 1990, CoreBrand has been tracking the performance of over 800 corporate brands across a variety of product categories through its proprietary BrandPower valuation method. This proven quantitative research technique identifies those strategic internal and external branding initiatives that contribute to a brand’s success or downfall.
Robb Ziegler, The Structure of Value and the Value of Structure… Great packaging not only communicates value, it creates value. User value. Brand value. ROI. Too often, value goes undiscovered or underleveraged by the same people charged with generating it. Sometimes because they’re throwing the wrong resources at the right problem, or the right resources at the wrong problem.
Compiled by Greg Covelle.
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